Keywords are still important – like Fruit Smoothie Recipes. Firstly know what your customer will search for, are they finding you under Smoothie Recipes or Fruit Recipes or some other variation.
Use the keywords in the page title. This is a must, at present search engines, especially Google, rate this highly. And strangely enough it is the title tag that most people when viewing a site don’t notice. But it is the title that will be used when you site appears in the search engine results page. Make your potential customer want to click that title and visit your web site, be relevant.
Many companies when starting out want the name of their company as the title and the H1 tag. Don’t be temped by this pull to your ego – rather than the pull to your profits. Few people are going to find you under your company name unless you are already a well known brand.
The next on the list for keywords is the H1 tag. This is the title on the page, and again it should contain the search term that you want to be found under.
So you may ask where will my Company name be seen? The answer is simple. If you have a good designer they will have it as part of the header on the page – and not as a graphic – search engines don’t read graphics.